Less but better (Primary source)
Less but Better isn’t a comprehensive catalog of Dieter Rams’ work or a complete history of Braun. Instead, it’s something more valuable: a deep dive into the thinking behind some of the twentieth century’s most enduring product designs.
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“Less, but better.”
— Dieter Rams Primary source“I once said that my aim is to leave out everything superfluous in order to allow the essential to come through.”
— Dieter Rams Primary source“The Braun design department was always involved in self-initiated design studies alongside the usual daily workload. I believe that it is very important for designers to have the creative space to develop and refine their own ideas. Most of our studies never went into production—for various reasons—but they often gave important impulses to product development and our regular design work.”
— Dieter Rams Primary source“The right methodology is the key to success in many areas of life. This is also true for design—within limits.”
— Dieter Rams Primary source“Good design is innovative. Good design must be useful. Good design is aesthetic design. Good design makes a product understandable. Good design is honest. Good design is unobtrusive. Good design is long-lasting. Good design is consistent in every detail. Good design is environmentally friendly. And last but not least, good design is as little design as possible.”
— Dieter Rams Primary source“Every day above earth is a good day.”
— Ernest Hemingway Primary source“To speak well of a base man is much the same as speaking ill of a good man.”
— Leonardo da Vinci Primary source“In comparing the number of good books with the shortness of life, many might well be read by proxy, if we had good proxies.”
— Ralph Waldo Emerson Primary source