“Good design is environmentally friendly. Design can and must maintain its contribution towards protecting and sustaining the environment. This does not just include combatting physical pollution, but also visual pollution and destruction of our environment as well.”
— Dieter Rams Primary source“The design of products has a duty to contribute to a sustainable reduction in the number of products as a whole. Therefore the goal for product culture in the coming decades will be ‘less, but better’.”
— Dieter Rams Primary source