Less but better (Primary source)
Less but Better isn’t a comprehensive catalog of Dieter Rams’ work or a complete history of Braun. Instead, it’s something more valuable: a deep dive into the thinking behind some of the twentieth century’s most enduring product designs.
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“Less, but better.”
— Dieter Rams Primary source“The Braun design department was always involved in self-initiated design studies alongside the usual daily workload. I believe that it is very important for designers to have the creative space to develop and refine their own ideas. Most of our studies never went into production—for various reasons—but they often gave important impulses to product development and our regular design work.”
— Dieter Rams Primary source“The right methodology is the key to success in many areas of life. This is also true for design—within limits.”
— Dieter Rams Primary source“My aim was to design [door] handles that were as simple as possible. Our living environment today is complex and polymorphic enough. I have always striven to couteract this chaos.”
— Dieter Rams Primary source“Wish not so much to live long as to live well.”
— Benjamin Franklin Primary source“It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things.”
— Leonardo da Vinci Disputed“Go out into the sunlight and be happy with what you see.”
— Winston Churchill Primary source“Everything should be as simple as possible, but not simpler.”
— Albert Einstein DisputedDesign Essence Simplicity Minimalism