“I once said that my aim is to leave out everything superfluous in order to allow the essential to come through.”
Dieter Rams
Less but better (Primary source)
Less but Better isn’t a comprehensive catalog of Dieter Rams’ work or a complete history of Braun. Instead, it’s something more valuable: a deep dive into the thinking behind some of the twentieth century’s most enduring product designs.
More about “Less but better” →
“I once said that my aim is to leave out everything superfluous in order to allow the essential to come through. The resulting form will be calm, pleasant, understandable and long-lived.”
Dieter Rams
“Less, but better.”
— Dieter Rams Primary source“Colour was always used extremely sparingly [in Braun hi-fi appliances] and then only to provide information.”
— Dieter Rams Primary source“Good design is innovative. Good design must be useful. Good design is aesthetic design. Good design makes a product understandable. Good design is honest. Good design is unobtrusive. Good design is long-lasting. Good design is consistent in every detail. Good design is environmentally friendly. And last but not least, good design is as little design as possible.”
— Dieter Rams Primary source“My aim was to design [door] handles that were as simple as possible. Our living environment today is complex and polymorphic enough. I have always striven to couteract this chaos.”
— Dieter Rams Primary source“When the wine enters, out goes the truth.”
— Benjamin Franklin Primary source“Never leave till tomorrow what you can do today.”
— Benjamin Franklin Primary source“A long life may not be good enough, but a good life is long enough.”
— Benjamin Franklin Primary source“Wish not so much to live long as to live well.”
— Benjamin Franklin Primary sourceDesign Essence Simplicity Minimalism