“I once said that my aim is to leave out everything superfluous in order to allow the essential to come through.”
Dieter Rams
Less but better (Primary source)
Less but Better isn’t a comprehensive catalog of Dieter Rams’ work or a complete history of Braun. Instead, it’s something more valuable: a deep dive into the thinking behind some of the twentieth century’s most enduring product designs.
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“I once said that my aim is to leave out everything superfluous in order to allow the essential to come through. The resulting form will be calm, pleasant, understandable and long-lived.”
Dieter Rams
“Less, but better.”
— Dieter Rams Primary source“Colour was always used extremely sparingly [in Braun hi-fi appliances] and then only to provide information.”
— Dieter Rams Primary source“My aim was to design [door] handles that were as simple as possible. Our living environment today is complex and polymorphic enough. I have always striven to couteract this chaos.”
— Dieter Rams Primary source“It goes without saying that we live with Vitsoe furniture systems; first, because I have only ever designed furniture that I myself would like to have, and second, getting to know the systems in daily use allows me to better recognise where they might be improved or developed further.”
— Dieter Rams Primary source“It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things.”
— Leonardo da Vinci Disputed“Never leave till tomorrow what you can do today.”
— Benjamin Franklin Primary source“Go out into the sunlight and be happy with what you see.”
— Winston Churchill Primary source“Wish not so much to live long as to live well.”
— Benjamin Franklin Primary sourceDesign Essence Simplicity Minimalism