“It goes without saying that we live with Vitsoe furniture systems; first, because I have only ever designed furniture that I myself would like to have, and second, getting to know the systems in daily use allows me to better recognise where they might be improved or developed further.”
Dieter Rams
Less but better (Primary source)
Less but Better isn’t a comprehensive catalog of Dieter Rams’ work or a complete history of Braun. Instead, it’s something more valuable: a deep dive into the thinking behind some of the twentieth century’s most enduring product designs.
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“Less, but better.”
— Dieter Rams Primary source“I once said that my aim is to leave out everything superfluous in order to allow the essential to come through.”
— Dieter Rams Primary source“The Braun design department was always involved in self-initiated design studies alongside the usual daily workload. I believe that it is very important for designers to have the creative space to develop and refine their own ideas. Most of our studies never went into production—for various reasons—but they often gave important impulses to product development and our regular design work.”
— Dieter Rams Primary source“Colour was always used extremely sparingly [in Braun hi-fi appliances] and then only to provide information.”
— Dieter Rams Primary source“Creditors have better memories than debtors.”
— Benjamin Franklin Primary source“The eye is the first circle; the horizon which it forms is the second; and throughout nature this primary figure is repeated without end.”
— Ralph Waldo Emerson Primary source“Well done is better than well said.”
— Benjamin Franklin Primary source“The second vice is lying; the first is running in debt.”
— Benjamin Franklin Primary source