“It goes without saying that we live with Vitsoe furniture systems; first, because I have only ever designed furniture that I myself would like to have, and second, getting to know the systems in daily use allows me to better recognise where they might be improved or developed further.”
Dieter Rams
Less but better (Primary source)
Less but Better isn’t a comprehensive catalog of Dieter Rams’ work or a complete history of Braun. Instead, it’s something more valuable: a deep dive into the thinking behind some of the twentieth century’s most enduring product designs.
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“Less, but better.”
— Dieter Rams Primary source“I once said that my aim is to leave out everything superfluous in order to allow the essential to come through.”
— Dieter Rams Primary source“Colour was always used extremely sparingly [in Braun hi-fi appliances] and then only to provide information.”
— Dieter Rams Primary source“Good design is innovative. Good design must be useful. Good design is aesthetic design. Good design makes a product understandable. Good design is honest. Good design is unobtrusive. Good design is long-lasting. Good design is consistent in every detail. Good design is environmentally friendly. And last but not least, good design is as little design as possible.”
— Dieter Rams Primary source“The eye is the first circle; the horizon which it forms is the second; and throughout nature this primary figure is repeated without end.”
— Ralph Waldo Emerson Primary source“No gains without pains.”
— Benjamin Franklin Primary source“The second vice is lying; the first is running in debt.”
— Benjamin Franklin Primary source“You will always find those who think they know what is your duty better than you know it.”
— Ralph Waldo Emerson Primary source