“Good design is innovative. Good design must be useful. Good design is aesthetic design. Good design makes a product understandable. Good design is honest. Good design is unobtrusive. Good design is long-lasting. Good design is consistent in every detail. Good design is environmentally friendly. And last but not least, good design is as little design as possible.”
Dieter Rams
Less but better (Primary source)
Less but Better isn’t a comprehensive catalog of Dieter Rams’ work or a complete history of Braun. Instead, it’s something more valuable: a deep dive into the thinking behind some of the twentieth century’s most enduring product designs.
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Design Simplicity Understanding Honesty