Less but better (Primary source)
Less but Better isn’t a comprehensive catalog of Dieter Rams’ work or a complete history of Braun. Instead, it’s something more valuable: a deep dive into the thinking behind some of the twentieth century’s most enduring product designs.
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“Less, but better.”
— Dieter Rams Primary source“I once said that my aim is to leave out everything superfluous in order to allow the essential to come through.”
— Dieter Rams Primary source“The Braun design department was always involved in self-initiated design studies alongside the usual daily workload. I believe that it is very important for designers to have the creative space to develop and refine their own ideas. Most of our studies never went into production—for various reasons—but they often gave important impulses to product development and our regular design work.”
— Dieter Rams Primary source“The right methodology is the key to success in many areas of life. This is also true for design—within limits.”
— Dieter Rams Primary source“Sloth (like rust) consumes faster than labor wears. The used key is always bright.”
— Benjamin Franklin Primary source“Nature always wears the colors of the spirit.”
— Ralph Waldo Emerson Primary source“It is never hopeless. But sometimes I cannot hope. I try always to hope but sometimes I cannot.”
— Ernest Hemingway Primary source“He that is rich need not live sparingly, and he that can live sparingly, need not be rich.”
— Benjamin Franklin Primary source