“Colour was always used extremely sparingly [in Braun hi-fi appliances] and then only to provide information.”
Dieter Rams
Less but better (Primary source)
Less but Better isn’t a comprehensive catalog of Dieter Rams’ work or a complete history of Braun. Instead, it’s something more valuable: a deep dive into the thinking behind some of the twentieth century’s most enduring product designs.
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“Less, but better.”
— Dieter Rams Primary source“I once said that my aim is to leave out everything superfluous in order to allow the essential to come through.”
— Dieter Rams Primary source“The Braun design department was always involved in self-initiated design studies alongside the usual daily workload. I believe that it is very important for designers to have the creative space to develop and refine their own ideas. Most of our studies never went into production—for various reasons—but they often gave important impulses to product development and our regular design work.”
— Dieter Rams Primary source“Good design is environmentally friendly. Design can and must maintain its contribution towards protecting and sustaining the environment. This does not just include combatting physical pollution, but also visual pollution and destruction of our environment as well.”
— Dieter Rams Primary source“He that is rich need not live sparingly, and he that can live sparingly, need not be rich.”
— Benjamin Franklin Primary source“I am always in love.”
— Ernest Hemingway Primary source“Fear always springs from ignorance.”
— Ralph Waldo Emerson Primary source“Be always ashamed to catch thyself idle.”
— Benjamin Franklin Primary source