“The design of products has a duty to contribute to a sustainable reduction in the number of products as a whole. Therefore the goal for product culture in the coming decades will be ‘less, but better’.”
Dieter Rams
Less but better (Primary source)
Less but Better isn’t a comprehensive catalog of Dieter Rams’ work or a complete history of Braun. Instead, it’s something more valuable: a deep dive into the thinking behind some of the twentieth century’s most enduring product designs.
More about “Less but better” →
“Less, but better.”
— Dieter Rams Primary source“I once said that my aim is to leave out everything superfluous in order to allow the essential to come through.”
— Dieter Rams Primary source“Colour was always used extremely sparingly [in Braun hi-fi appliances] and then only to provide information.”
— Dieter Rams Primary source“My aim was to design [door] handles that were as simple as possible. Our living environment today is complex and polymorphic enough. I have always striven to couteract this chaos.”
— Dieter Rams Primary source“If you know how to spend less than you get, you have the philosopher’s stone.”
— Benjamin Franklin Primary source“You will always find those who think they know what is your duty better than you know it.”
— Ralph Waldo Emerson Primary source“A creative man is motivated by the desire to achieve, not by the desire to beat others.”
— Ayn Rand Primary source“The value of the goal lies in the goal itself; and therefore the goal cannot be attained unless it is pursued for its own sake.”
— Arnold J. Toynbee Primary source