“The design of products has a duty to contribute to a sustainable reduction in the number of products as a whole. Therefore the goal for product culture in the coming decades will be ‘less, but better’.”
Dieter Rams
Less but better (Primary source)
Less but Better isn’t a comprehensive catalog of Dieter Rams’ work or a complete history of Braun. Instead, it’s something more valuable: a deep dive into the thinking behind some of the twentieth century’s most enduring product designs.
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“Less, but better.”
— Dieter Rams Primary source“I once said that my aim is to leave out everything superfluous in order to allow the essential to come through.”
— Dieter Rams Primary source“The right methodology is the key to success in many areas of life. This is also true for design—within limits.”
— Dieter Rams Primary source“My aim was to design [door] handles that were as simple as possible. Our living environment today is complex and polymorphic enough. I have always striven to couteract this chaos.”
— Dieter Rams Primary source“We have had our failures, but so have others, even if they do not admit them. And they may be less public.”
— John F. Kennedy Primary source“‘Tomorrow!’ What possibilities there are in that word.”
— Helen Keller Primary source“I want every product plan to try and go overboard on Internet features.”
— Bill Gates Primary source“Less, but better.”
— Dieter Rams Primary source