“Good design is durable. It has nothing trendy about it that might be out of date tomorrow. This is one of the major differences between well-designed products and short-lived trivial objects for a throwaway society that can no longer be justified.”
Dieter Rams
Less but better (Primary source)
Less but Better isn’t a comprehensive catalog of Dieter Rams’ work or a complete history of Braun. Instead, it’s something more valuable: a deep dive into the thinking behind some of the twentieth century’s most enduring product designs.
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“Less, but better.”
— Dieter Rams Primary source“I once said that my aim is to leave out everything superfluous in order to allow the essential to come through.”
— Dieter Rams Primary source“A record player, a kitchen appliance, a slide projector or a shaver with disorderly, chaotic, confusing or overloaded design cannot fulfil its functions. The harmony of a design too, its aesthetic quality, also has a functional purpose—it facilitates a positive emotional relationship between a device and its user.”
— Dieter Rams Primary source“My aim was to design [door] handles that were as simple as possible. Our living environment today is complex and polymorphic enough. I have always striven to couteract this chaos.”
— Dieter Rams Primary source“Books are the best of things, well used; abused, among the worst. What is the right use? What is the one end which all means go to effect? They are for nothing but to inspire.”
— Ralph Waldo Emerson Primary source“I had three chairs in my house; one for solitude, two for friendship, three for society.”
— Henry David Thoreau Primary source“Every gift we accept is a tie. Sometimes, one pays most for the things one gets for nothing.”
— Albert Einstein Secondary source“Less, but better.”
— Dieter Rams Primary source