“The right methodology is the key to success in many areas of life. This is also true for design—within limits.”
Dieter Rams
Less but better (Primary source)
Less but Better isn’t a comprehensive catalog of Dieter Rams’ work or a complete history of Braun. Instead, it’s something more valuable: a deep dive into the thinking behind some of the twentieth century’s most enduring product designs.
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“Less, but better.”
— Dieter Rams Primary source“I once said that my aim is to leave out everything superfluous in order to allow the essential to come through.”
— Dieter Rams Primary source“A record player, a kitchen appliance, a slide projector or a shaver with disorderly, chaotic, confusing or overloaded design cannot fulfil its functions. The harmony of a design too, its aesthetic quality, also has a functional purpose—it facilitates a positive emotional relationship between a device and its user.”
— Dieter Rams Primary source“My aim was to design [door] handles that were as simple as possible. Our living environment today is complex and polymorphic enough. I have always striven to couteract this chaos.”
— Dieter Rams Primary source“Life is a journey, not a destination.”
— Ralph Waldo Emerson Disputed“Success is the most convincing talker in the world.”
— Napoleon Bonaparte Disputed“The right investment is in tools of your trade.”
— Ralph Waldo Emerson Primary source“A life which does not go into action is a failure.”
— Arnold J. Toynbee Primary source