“The right methodology is the key to success in many areas of life. This is also true for design—within limits.”
Dieter Rams
Less but better (Primary source)
Less but Better isn’t a comprehensive catalog of Dieter Rams’ work or a complete history of Braun. Instead, it’s something more valuable: a deep dive into the thinking behind some of the twentieth century’s most enduring product designs.
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“Less, but better.”
— Dieter Rams Primary source“I once said that my aim is to leave out everything superfluous in order to allow the essential to come through.”
— Dieter Rams Primary source“Colour was always used extremely sparingly [in Braun hi-fi appliances] and then only to provide information.”
— Dieter Rams Primary source“My aim was to design [door] handles that were as simple as possible. Our living environment today is complex and polymorphic enough. I have always striven to couteract this chaos.”
— Dieter Rams Primary source“Life is our dictionary.”
— Ralph Waldo Emerson Primary source“How many a man has dated a new era in his life from the reading of a book.”
— Henry David Thoreau Primary source“A life which does not go into action is a failure.”
— Arnold J. Toynbee Primary source“In comparing the number of good books with the shortness of life, many might well be read by proxy, if we had good proxies.”
— Ralph Waldo Emerson Primary source