“The Braun design department was always involved in self-initiated design studies alongside the usual daily workload. I believe that it is very important for designers to have the creative space to develop and refine their own ideas. Most of our studies never went into production—for various reasons—but they often gave important impulses to product development and our regular design work.”
Dieter Rams
Less but better (Primary source)
Less but Better isn’t a comprehensive catalog of Dieter Rams’ work or a complete history of Braun. Instead, it’s something more valuable: a deep dive into the thinking behind some of the twentieth century’s most enduring product designs.
More about “Less but better” →
“Less, but better.”
— Dieter Rams Primary source“I once said that my aim is to leave out everything superfluous in order to allow the essential to come through.”
— Dieter Rams Primary source“Colour was always used extremely sparingly [in Braun hi-fi appliances] and then only to provide information.”
— Dieter Rams Primary source“My aim was to design [door] handles that were as simple as possible. Our living environment today is complex and polymorphic enough. I have always striven to couteract this chaos.”
— Dieter Rams Primary source“It is never hopeless. But sometimes I cannot hope. I try always to hope but sometimes I cannot.”
— Ernest Hemingway Primary source“I loved you when I saw you today and I loved you always but I never saw you before.”
— Ernest Hemingway Primary source“As usual in human affairs, what determines the behavior are incentives for the decision-maker, and getting the incentives right is a very, very important lesson.”
— Charlie Munger Primary source“I am always in love.”
— Ernest Hemingway Primary sourceDesign Creative Space Side Projects