“The Braun design department was always involved in self-initiated design studies alongside the usual daily workload. I believe that it is very important for designers to have the creative space to develop and refine their own ideas. Most of our studies never went into production—for various reasons—but they often gave important impulses to product development and our regular design work.”
Dieter Rams
Less but better (Primary source)
Less but Better isn’t a comprehensive catalog of Dieter Rams’ work or a complete history of Braun. Instead, it’s something more valuable: a deep dive into the thinking behind some of the twentieth century’s most enduring product designs.
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“Less, but better.”
— Dieter Rams Primary source“I once said that my aim is to leave out everything superfluous in order to allow the essential to come through.”
— Dieter Rams Primary source“The right methodology is the key to success in many areas of life. This is also true for design—within limits.”
— Dieter Rams Primary source“My aim was to design [door] handles that were as simple as possible. Our living environment today is complex and polymorphic enough. I have always striven to couteract this chaos.”
— Dieter Rams Primary source“Peace of mind is the most important prerequisite for creative work.”
— Richard Feynman Secondary source“A creative man is motivated by the desire to achieve, not by the desire to beat others.”
— Ayn Rand Primary source“It is never hopeless. But sometimes I cannot hope. I try always to hope but sometimes I cannot.”
— Ernest Hemingway Primary source“Self-pity is our worst enemy and if we yield to it, we can never do anything good in the world.”
— Helen Keller DisputedDesign Creative Space Side Projects