“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer—that the designers are handed this box and told, ‘Make it look good!’ That‘s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
Steve Jobs
The Guts of a new Machine (Secondary source)
An article in The New York Times Magazine by Rob Walker examining the cultural and design significance of the iPod, based on a visit to Apple’s California headquarters and an interview with Steve Jobs.
More about “The Guts of a new Machine” →
“Most people make the mistake of thinking design is what it looks like,” says Steve Jobs, Apple’s C.E.O. “People think it’s this veneer—that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
Steve Jobs
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”
— Steve Jobs Primary source“I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.”
— Steve Jobs Primary source“Your time is limited, so don’t waste it living someone else’s life.”
— Steve Jobs Primary source“One of the things that happens in organizations as well as with people is that they settle into ways of looking at the world and become satisfied with things and the world changes and keeps evolving and new potential arises but these people who are settled in don’t see it. That’s what gives start-up companies their greatest advantage.”
— Steve Jobs Primary source“You have no responsibility to live up to what other people think you ought to accomplish. I have no responsibility to be like they expect me to be. It’s their mistake, not my failing.”
— Richard Feynman Primary source“So you have to figure out what your own aptitudes are. If you play games where other people have the aptitudes and you don’t, you’re going to lose. And that’s as close to certain as any prediction you can make. You have to figure out where you’ve got an edge. And you’ve got to play within your own circle of competence.”
— Charlie Munger Primary source“Money and good manners make the gentleman.”
— Benjamin Franklin Primary source“There isn’t always an explanation for everything.”
— Ernest Hemingway Primary source