The Guts of a new Machine (Secondary source)
An article in The New York Times Magazine by Rob Walker examining the cultural and design significance of the iPod, based on a visit to Apple’s California headquarters and an interview with Steve Jobs.
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“Most people make the mistake of thinking design is what it looks like,” says Steve Jobs, Apple’s C.E.O. “People think it’s this veneer—that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
Steve Jobs
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”
— Steve Jobs Primary source“I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.”
— Steve Jobs Primary source“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”
— Steve Jobs Primary source“Your time is limited, so don’t waste it living someone else’s life.”
— Steve Jobs Primary source“There’s no one thing that’s true. It’s all true.”
— Ernest Hemingway Primary source“You have no responsibility to live up to what other people think you ought to accomplish. I have no responsibility to be like they expect me to be. It’s their mistake, not my failing.”
— Richard Feynman Primary source“There isn’t always an explanation for everything.”
— Ernest Hemingway Primary source“So you have to figure out what your own aptitudes are. If you play games where other people have the aptitudes and you don’t, you’re going to lose. And that’s as close to certain as any prediction you can make. You have to figure out where you’ve got an edge. And you’ve got to play within your own circle of competence.”
— Charlie Munger Primary source