Quotes from The Guts of a new Machine (Verified)

The Guts of a new Machine

An article in The New York Times Magazine by Rob Walker examining the cultural and design significance of the iPod, based on a visit to Apple’s California headquarters and an interview with Steve Jobs.

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Quotes

“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer—that the designers are handed this box and told, ‘Make it look good!’ That‘s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
Steve Jobs

✓ Verified quote (secondary source)

Topics: Design

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Details

• Title: The Guts of a new Machine

• Author: Rob Walker

• Type: Interview

• Magazine: The New York Times Magazine

• Publisher: The New York Times Company

• Publication time: November 30, 2003

• Publication place: New York, United States

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