“Constant care from everyone, in matters great and small and always, is a necessary condition for the company’s success. Everyone should expect that every mishap, every damage or loss, every accident, for which the opportunity is created by a lack of constant care, will by necessity always occur; sooner or later; sometimes quite quickly, sometimes later, but expect it to happen sooner or later. This is my observation through many decades of experience, and the shipyard’s management and staff should learn from it. Also for the enrichment of their own lives and work. The argument of habitual thinking, It worked before, so it will probably work again, is not rooted in life’s realities.”
— A.P. Møller Primary sourceQuality Proactivity Loss Attention to details Thoroughness