2005 Stanford Commencement Address (Primary source)
In his 2005 Stanford commencement address, Steve Jobs structured his speech around three deeply personal stories that revealed the principles guiding his life and career.
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“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”
— Steve Jobs Primary source“I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.”
— Steve Jobs Primary source“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”
— Steve Jobs Primary source“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer—that the designers are handed this box and told, ‘Make it look good!’ That‘s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
— Steve Jobs Secondary source“Never buy a what you do not want, because it is cheap; it will be dear to you.”
— Thomas Jefferson Primary source“I would study, I would know, I would admire forever.”
— Ralph Waldo Emerson Primary source“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”
— Steve Jobs Primary source“Courage is like love; it must have hope for nourishment.”
— Napoleon Bonaparte Disputed