“Have the courage to follow your heart and intuition. They somehow already know what you truly want to become.”
Steve Jobs
2005 Stanford Commencement Address (Primary source)
In his 2005 Stanford commencement address, Steve Jobs structured his speech around three deeply personal stories that revealed the principles guiding his life and career.
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“I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.”
— Steve Jobs Primary source“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”
— Steve Jobs Primary source“Your time is limited, so don’t waste it living someone else’s life.”
— Steve Jobs Primary source“One of the things that happens in organizations as well as with people is that they settle into ways of looking at the world and become satisfied with things and the world changes and keeps evolving and new potential arises but these people who are settled in don’t see it. That’s what gives start-up companies their greatest advantage.”
— Steve Jobs Primary source“Where should we go? I don’t care. Anywhere you want. Anywhere we don’t know people.”
— Ernest Hemingway Primary source“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”
— Steve Jobs Primary source“The only person you are destined to become is the person you decide to be.”
— Ralph Waldo Emerson Disputed“Bad gains are truly losses.”
— Benjamin Franklin Primary source