“Functionally oriented design of this kind has always been strongly influenced by technological development, and will continue to be so in the future. The Braun pocket radios that we designed at the end of the 1950s would not have been possible without the new transistor technology at the time. Transistors were not only far smaller than valves, they also required much less power. That meant that for the first time it was possible to make a radio receiver that you could literally put in your pocket.”
Dieter Rams
Less but better (Primary source)
Less but Better isn’t a comprehensive catalog of Dieter Rams’ work or a complete history of Braun. Instead, it’s something more valuable: a deep dive into the thinking behind some of the twentieth century’s most enduring product designs.
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“Less, but better.”
— Dieter Rams Primary source“I once said that my aim is to leave out everything superfluous in order to allow the essential to come through.”
— Dieter Rams Primary source“It goes without saying that we live with Vitsoe furniture systems; first, because I have only ever designed furniture that I myself would like to have, and second, getting to know the systems in daily use allows me to better recognise where they might be improved or developed further.”
— Dieter Rams Primary source“Good design is innovative. Good design must be useful. Good design is aesthetic design. Good design makes a product understandable. Good design is honest. Good design is unobtrusive. Good design is long-lasting. Good design is consistent in every detail. Good design is environmentally friendly. And last but not least, good design is as little design as possible.”
— Dieter Rams Primary source“When the conduct of men is designed to be influenced, persuasion, kind, unassuming persuasion, should ever be adopted. It is an old and a true maxim, that a drop of honey catches more flies than a gallon of gall.”
— Abraham Lincoln Primary source“The eye is the first circle; the horizon which it forms is the second; and throughout nature this primary figure is repeated without end.”
— Ralph Waldo Emerson Primary source“For of those to whom much is given, much is required.”
— John F. Kennedy Primary source“We cannot hope to build a better world without improving the individual. Toward this end, each of us must work toward his own highest development, accepting at the same time his share of responsibility in the general life of humanity—our particular duty being to help those to whom we feel we can be most useful.”
— Marie Curie Secondary source