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“Imagination rules the world.”

Napoleon Bonaparte (verified, secondary source)

Description

Napoleon was speaking about leadership and persuasion—arguing that men are governed less by reason than by imagination and the images leaders create.

Source

The Memorial of Saint Helena (Secondary source)
The Memorial of Saint Helena is a detailed account by Emmanuel de Las Cases of Napoleon Bonaparte’s reflections, conversations, and recollections during his exile on Saint Helena (1815-1816). Blending memoir, dialogue, and political philosophy, it offers an intimate portrait of Napoleon’s mind and became one of the most influential Napoleonic testimonies.

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Full quote

“The Emperor could not refrain from evincing some emotion at these two circumstances; so strongly did the countenances, accents, and gestures of these two men bear the stamp of truth. He then said, See the effect of imagination! How powerful is its influence! Here are people who do not know me—who have never seen me; they have only heard me spoken of; and what do they not feel! what would they not do to serve me! And the same caprice is to be found in all countries, in all ages, and in both sexes! This is fanaticism! Yes, imagination rules the world!

Napoleon Bonaparte (verified, secondary source)

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