“In short, the Way to Wealth, if you desire it, is as plain as the Way to Market. It depends chiefly on two Words, Industry and Frugality; i.e. Waste neither Time nor Money, but make the best Use of both. He that gets all he can honestly, and saves all he gets (necessary Expences excepted) will certainly become Rich.”
Benjamin Franklin (verified)
Advice to a Young Tradesman (Primary source)
In this compact masterpiece of American pragmatism, Franklin distilled the emerging commercial ethos of colonial society into memorable maxims that would echo through generations of entrepreneurial ambition. Written as a letter to a young merchant, the essay crystallized the Protestant work ethic into practical wisdom: “Time is money,” Franklin declared, coining a phrase that would become synonymous with American capitalism.
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