“When the conduct of men is designed to be influenced, persuasion, kind, unassuming persuasion, should ever be adopted. It is an old and a true maxim, that a drop of honey catches more flies than a gallon of gall.”
Abraham Lincoln
Lincoln’s point is that when you want to change someone’s behavior, how you approach them matters as much as what you say. He argues that people are more likely to listen and reconsider their actions when they feel respected, rather than attacked.
The image of a “drop of honey” suggests gentleness, patience, and goodwill—small gestures of kindness that make persuasion easier. By contrast, “a gallon of gall” represents bitterness, scolding, or moral condemnation. Even if criticism is justified, Lincoln implies it often produces defensiveness and stubbornness instead of reform.
His emphasis on kind, unassuming persuasion reflects a practical understanding of human nature: most people resist being shamed or lectured, but may respond to encouragement, empathy, and calm reasoning. In this view, persuasion is not weakness or flattery; it is a deliberate strategy for achieving real change.
The quote also carries a broader lesson about leadership and public life. Lincoln suggests that lasting influence comes less from forceful denunciation than from building trust, appealing to shared values, and making it possible for others to change without losing dignity.
Temperance Address (Primary source)
Abraham Lincoln delivered his Temperance Address on February 22, 1842, in Springfield, Illinois, to the Washington Temperance Society, on the anniversary of George Washington’s birth.
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“When the conduct of men is designed to be influenced, persuasion, kind, unassuming persuasion, should ever be adopted. It is an old and a true maxim, that a drop of honey catches more flies than a gallon of gall. So with men. If you would win a man to your cause, first convince him that you are his sincere friend.”
Abraham Lincoln
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